MatchWornShirt is the leading platform for match-worn and signed football shirts, partnering with 350+ clubs worldwide to give fans authentic pieces straight from the pitch and bring them closer to the action.
At the start of 2023, IMMORTALISED integrated into the MatchWornShirt Group to build on a partnership that began in 2021. We provide market intelligence, insight and stakeholder access through a fully activated network, while the Group’s entities unlock new assets and resources that power our growth.
We have facilitated deals for MWS with national team federations including the Netherlands and Wales, and with clubs across Europe such as Rangers and Olympique Lyonnais (men and women). We have also established crucial connections with football governing bodies including UEFA, FIFA, FIFPRO and the ECA.
Fabricks is MatchWornShirt’s technology venture, bringing secure, tap-to-verify authentication to match-worn shirts. NFC chips embedded in shirts log verifiable data, player, fixture, and purchase information accessible with any smartphone to guarantee provenance and combat counterfeits.
Our partnership with Fabricks has helped identify and secure club pilots, negotiate rights and commercial terms, and support scaling with leading clubs across Europe so Fabricks can roll out confidently across leagues and competitions.
Frame The Game is a MatchWornShirt subsidiary founded in 2021, creating officially licensed, museum-standard football memorabilia and offering a real-time online configurator for framing match-worn shirts. Its signature offering is curated collections of signed shirts produced with esteemed clubs across Europe.
As IMMORTALISED, we connect Frame The Game with clubs and legends, secure rights and commercial terms, and lead go-to-market campaigns so the brand can scale and deliver more authentic pieces to fans worldwide. Recent collaborations include legends the likes of Claude Makélélé, David Silva, Jari Litmanen, Ruud Gullit, Marco van Basten and Frank Rijkaard.
Partnering with KONAMI since 2016, we have been retained to helped select, contract and manage legends as part of the eFootball licensing programme.
To realise this, we utilise our expansive network and reputation within the marketplace to swiftly and effectively establish a mutually beneficial relationship between KONAMI and the legend.
We have closed over 70 eFootball licenses with legends from almost all international markets, such as David Beckham, Roberto Carlos, Park Ji-Sung, Andrea Pirlo, Paolo Maldini, Lilian Thuram, Michel Platini, Gerard Piqué, Pep Guardiola, Frank Lampard, Steven Gerrard, Didier Drogba, Eden Hazard, Kakà and many more.
FIFPRO is the world leading players’ union for professional footballers, uniting national player associations to advance player welfare, rights and safe working conditions across the game. It brings the industry together to protect careers and set better standards.
To support their global network and visibility agenda, IMMORTALISED designs and delivers stakeholder platforms and communications for FIFPRO. Recent work includes the Player Workload & Recovery Summit with the PFA in London during Champions League week and the European Stakeholder Dialogue in Munich, convening leaders from UEFA, the ECA and European Leagues. Our remit covers strategy, guest curation, rights and messaging, press amplification and talent integration, including support for the Global Player Council.
