In September 2024, we partnered with EA Sports to organise a dedicated content shoot with Lilian Thuram in Paris. To amplify the launch, the campaign was co-produced and distributed in collaboration with LaLiga, Juventus, AS Monaco, Parma Calcio and Serie A - clubs and leagues that define his playing legacy.

The content reached a global audience and resonated strongly with both long-time fans and a new generation of players, driving exceptional engagement.