The framed collection launch combined a signing session and a content piece tying their historic 1988 Ballon d’Or 1–2–3 to the collection, with positioning that connected heritage fanbases across AC Milan and the Netherlands.

Scope covered rights clearance, signing logistics, product and edition design, and a phased launch across owned and talent social channels. Limited edition drops drove strong sell-through and established a base for future legend collaborations and repeat collectors.