Visibility was driven through MatchWornShirt, UEFA and UEFA Foundation channels, and amplified via direct outreach to players and their representatives. This secured reshares and collabs around the legends tournament.

The main campaign video, created with the UEFA Foundation, MatchWornShirt and Roberto Carlos, gained significant additional reach through coordinated re-shares with the following players:

Andrés Iniesta, Kakà, Luís Figo, Cafu, Christian Karembeu, Claude Makélélé, Dietmar Hamann, David James, Edwin van der Sar, Gaizka Mendieta, Iván Córdoba, John Obi Mikel, Jay-Jay Okocha, Luis García, Petr Čech, Roberto Carlos, Wesley Sneijder and Clarence Seedorf.