Client
KONAMI Digital Entertainment, eFootball
OVERVIEW
Manage the announcement of Pelé’s release as an eFootball legend in-game on 10 July 2025, acting as the intermediary between KONAMI and the rights holder throughout the signing of the deal and the launch of the announcement.
OUTCOME
The campaign launched with a teaser, followed by a full announcement video shared across all eFootball channels.
The launch generated outstanding engagement and widespread PR traction, as the new generation of fans who were ecstatic to see one of the greatest of all time added to the game.
Within just two weeks, the teaser post alone ranked 1st among all KONAMI posts in 2025 for both total interactions and total shares.
The announcement stands as one of KONAMI’s most successful publications of 2025.
